Showing off

According to Oxford, the longest word in the English language is (deep breath) pneumonoultramicroscopicsilicovolcanoconiosis – a type of lung disease. At 45 letters, it's not a word you're likely to drop into conversation.

You may not to surprised to learn that generally when I copywrite I avoid words of this length. Or indeed shorter words like pneumoencephalographically and pseudopseudohypoparathyroidism.

I prefer the simpler, less intimidating approach to copywriting. I advise my clients that if they've gone blue or lost the will to live reading their copy aloud, they may want to think about a shorter, simpler alternative.