Monday, 4 June 2007

The difference between copywriting, copy-writing and copy writing

This is where most of my clients come unglued - hyphenated (copy-writing), spaced (copy writing) and compound (copywriting) words.

If you look at my website, you'll see my three key services are exactly these sorts of tricky words: copywriting (copy-writing, copy writing), copy-editing (copy editing, copyediting) and proofreading (proof-reading, proof reading) - and this includes permutations like copywriter, copy editor and proofread.

Sometimes, this is a matter of style and is open to interpretation; sometimes there is a right style and a wrong style. So how do you know the difference? Two words: the dictionary.
Copyediting, for example, is not correct, but copy editing and copy-editing are, although most dictionaries agree the correct style is copy-editing.

Because there are no clear rules governing styles such as these, you're only hope of getting it 'perfectly write' is to pick a dictionary, and then stick with its particular style. I use Oxford style (although you may go with Chambers or Penguin), which means I style my services copywriting, copywriter, copy-editing, copy editor, copy edit, proofreading, proofreader, proofread.

The golden rule, however, is consistency. Pick a style for a word or phrase, check it in a dictionary, then stick with it in your writing. Nothing is more off-putting for a reader than a copywriting service by a professional copy-writer.

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